Download e-book for kindle: Australian Women in Advertising in the Twentieth Century by J. Dickenson

By J. Dickenson

ISBN-10: 1137514345

ISBN-13: 9781137514349

Australian ladies in advertisements within the 20th Century captures the tales of ladies operating within the international advertisements undefined, exploring the real contributions ladies made to the and the function of the in shaping the 'modern' woman.

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M. ’ The first instalment considered girls working in offices at ‘the beginning of the commercial age for women’. Office girls’ ‘lack of responsibility’ could be traced, Shaw argued to ‘that bane of business life, the girl who need not work, but takes a pleasant billet for “pocket money” – usurping the place of others [who need to work]’. 29 At the beginning, she was ‘the entire staff, editor, business manager and advertising manager’. With ‘hardly a penny to her name’ but with ‘courage, talent and conviction of what a woman’s magazine could be’, she built an outstanding success.

Any impact this traumatic experience had on the second half of her life does not come through in the interview but what Kelly did next revealed extraordinary resilience, as well as a deep commitment to continuing her life in China. On her release from Stanley in August 1945, Kelly learnt that her ‘attachment’, the unhappily married naval officer whom she had hoped to join in London, had died. 47 Waiting on the wharf for her at Hong Kong were ‘five little drowned rats’, employees from before the war: a Portuguese accountant, two Chinese men (including ‘an artist’) and two female typists (one Indian and one Chinese).

Women’s Work’, Western Star, 22 September 1923, 7; ‘From Here and There’, Queenslander, 6 September 1924, 7.  ‘Taking Home Seriously’, Argus, 9 November 1935, 18; ‘From Far and Near’, Monaro Mercury, 4 May 1931, 3. See also T. R. Nevett (1982) Advertising in Britain (London: Heinemann), p. 149.  ‘Women in Business’, Argus, 20 June 1928, 22; ‘Advertising Expert’, Mercury, 25 June 1928, 10.  ‘Publicity Work for Women’, Queenslander, 26 March 1921, 7.  ‘Women in Advertising Work’, Albury Banner, 8 May 1914, 14.

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Australian Women in Advertising in the Twentieth Century by J. Dickenson


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